Shape a lead magnet idea your audience has a reason to use.
For coaches, freelancers, creators and small-business owners who want to give away something truly useful before anyone buys. Learn the method, pick your idea, and leave with a brief you can copy or save as a PDF.
Go at your own pace and come back to any part. Your answers save on this device only.
Three simple moves
Learn the method
Six short lessons, in plain words, with examples you can picture.
Explore real examples
Browse titles and ideas by niche, all built with the same method.
Build your brief
Seven short steps turn your answers into a clear, designed brief.
The idea behind it all
Specific Person + Specific Problem + Specific Outcome + Specific Timeframe = a clear yes.
Then a good lead magnet shows the gap, the next struggle people notice when they finish. That gap is the bridge to your paid offer.
What this workbook does
- Teaches the method in short lessons, in plain words.
- Shows real titles and ideas that use the method, by niche.
- Walks you through seven short steps and turns your answers into a clear brief.
What it doesn’t do
- It helps you organize your thinking. It doesn’t research your market or predict who will buy.
- It doesn’t write or build your lead magnet. That comes next.
What makes a good lead magnet?
Six short lessons. Each one is written in plain words, with a “broad” example next to a “clear” one, and one small thing to try. Everything later in this workbook (the titles, the ideas, the steps) uses the same method.
Titles people actually click.
Every title below follows the title lesson: the win + the person + a number or time. Pick your niche, find a pattern you like, and make it yours.
Build titles from your own words
Your niche not here? Fill in the boxes and the builder puts together a few starting points using the same formula. They’re made from a simple template, so change them until they sound like you.
Your lead magnet is already in here.
Each idea names the person, the problem, the win, the timeframe, and the gap that leads to a paid offer. Find one that’s close and use it as your starting point. You can change anything.
Not sure which format? Try the format finder · Optional prompts in the Prompt Studio
Ask better questions, get clearer answers.
Optional prompts to use in ChatGPT, Claude or any chatbot. They help you understand your ideal person, find a small win, and add detail to your brief. You never need them to finish your brief.
None of these writes or builds your lead magnet. They help you think. Writing and building it is a later step.
Turn all of it into your brief.
Seven short steps. Each one uses a lesson from the mini course, and you can skip around or revisit a lesson any time.